On June 24 ended the inaugural season of Vintage Indian Advertisements on Cutting the Chai, featuring 61 print ads in a dozen instalments. Today begins Season Two. The last season was sourced from Indrajal Comics, the ads in this one adorned the pages of Reader’s Digest, scrounged from Shillong’s popular second-hand bookseller Barua & Sons at Thana Road, trunks and cartons in my Shillong home and Delhi’s Daryaganj Sunday market. This season is expected to last longer. Will try to post a few ads daily; or at worst every other day.

[Click on images for a bigger view]

Fiat - The Premier Automobiles Ltd
Fiat – The Premier Automobiles Ltd.

Lux (Nanda)
Lux (Nanda – Star of Teen Devian)

Tata Textiles
Tata Textiles

Johnson's Baby Powder
Johnson’s Baby Powder

Gold Coin - Real Apple Juice (Dyer Meakin Breweries Ltd)
Gold Coin – Real Apple Juice (Dyer Meakin Breweries Ltd)

Ads from November 1965

PS: Dwaipayan was a great help during the Shillong leg of the collection effort.

<< Previous

Next >>
  • dwaipayan

    it goods to see you back with your passion…

  • this rocks man!!!u should consider changing your profession to being a reasearcher :))fida . .

  • Soumyadip

    <>Dwaipayan<> Yes, I’m at it again.<>i_am_not_who_i_am<> I had thought about that, but then it’s too much of an effort. Occassional research on things that interest me is more fun, even though there is no money involved.

  • dwaipayan

    com’on bro!! what are brothers for??(keep thanking me..it feels nice:P)

  • Anonymous

    Loving it!! where did the gold coin apple juice ad come from? looks like they got clever with a photo from some phoren magazine(copyrights? who needs them anyway?!)

  • Soumyadip

    <>Anonymous<>: They didn’t have Photoshop back then. But it could just be some smart blade work.