There was a time when we looked at photographs of Nike, Adidas and Reebok and wondered about the day when we’ll get a pair for ourselves. We also heard stories about the exploitative nature of these expensive shore companies. Our initial years were spent with feet adorned in Bubblegummers, and then we graduated to Power. The brand was first launched in 1972. In between for the white uniform day in school there was the all time favourite tennis canvas shoes.