Adjective: sexy (sexier, sexiest) seksee
1. Marked by or tending to arouse sexual desire of interest
“feeling sexy”; “sexy clothes”; “sexy poses”; “a sexy book”; “sexy jokes”
2. Exciting sexual desire
That’s what the wonderful and handy dictionary – WordWeb – describes the word “sexy” as.
Since it is difficult to be suggestive (leave alone being explicit) without inviting the wrath of the right, left and the centre in India, the sexiness quotient in Indian advertising is different from more liberal societies.
The Ministry of Information & Broadcasting has prohibited the transmission or retransmission of the advertisements of ‘Lux Cozy Underwear’ and ‘Amul Macho Underwear’ on all broadcasting platforms with immediate effect.
Nevertheless, we have had a lot of campaigns with a lot of oomph. From the vintage to the ones from century present, I’ve attempted to collect some. More will follow.
Sexiness depends on the point of view (pun intended). What’s sexy for one is obscene or tasteless or even loathsome for others. Here are some generalisations.
First the Amul Macho chaddi ad, which has got everyone, from the mithaiwallah to the mantri, so excited.
[Click on the images for a bigger (and better) view]
Any gyaan on the meaning or symbolism of the word twaing?
I don’t like the look of the new Bisleri bottle. The previous one featured in their ‘Play Safe’ campaign looked much better. Well, it would’ve been even better if the bottle wasn’t there. More from the campaign in later episodes.
Dark desires. Now I got her name. Lakshmi Menon in Swatch Bijoux ad.
More of swatchy, sultry and sweaty Lakshmi.
[To be continued. Keep a tab here for updates]
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