Phone with 13.0 Lacpixel CameraThese online shopping sites come up with innovative tricks to fool people.

This seems to be use for quite some time, but caught my attention only this morning. The ‘new’ measurement of camera resolution – the lacpixel/lakhpixel.

If you are wondering what it is, here’s the explanation:

10 lakh/lac = 1 million
1 megapixel = 1 million pixels
10 lacpixel/lakhpixel = 1 megapixel

For a layman the bigger the number, the better it is (remember the PMPO days). So a 1.3 megapixel camera would directly translate into an ‘appealing’ 13.0 lacpixel camera. 13 > 1.3. So the selling chances are higher.

Next we might see some hazarpixel cameras too.

Thankfully didn’t yet notice any of the major manufacturers resort to this gimmick.

Related posts:

· Before Purchasing Online, Check Prices Offline
· The Megapixel Hoax

Categories: Uncategorized