You may remember Aamir Khan riding a Hero Puch on the roads of Delhi in the 1999 film Sarfarosh (it’s somewhat unrelated that I couldn’t just keep my eyes off Sonali Bendre to be able to look at anything else). And also that Aamir was the brand ambassador for the popular 65cc bikes from Hero Puch.
Just in case you don’t, here’s the ad:
“Now you’ve got the power!” – Aamir Khan
“You don’t have to be big to pack a powerful punch, do you? Take a look at the latest performers on the scene – you’ve got the picture!
Look at the Hero Puch for one.
Would you believe more than 4 BHP coming from a 65cc engine?
That’s power. Power to haul up steep inclines. Power for the fast lane. At a clipping 67 kph, with just two gears!
But there is more power to the Hero Puch.
Power to brake to sure-stopping safety. Always.
And power to make heads turn. Thannks to beautiful Porche styling.
All made possible by the world’s largest spender on automotive research – Steyr-Daimler-Puch of Austria.
The power of the Hero Puch. Power that’s born of the world’s latest technologies.
Power of a new generation.”
Hero Puch CDI 65
A Porche design
65 cc 4.15 BHP Electronic ignition 2 gears Kick start 67 kph 91 kpl (ARAI results, under ideal conditions)
Agency: Hindustan Thompson Associates (HTA)
Now I know why they chose Aamir. The copy has a clue: “You don’t have to be big to pack a powerful punch, do you? Take a look at the latest performers on the scene – you’ve got the picture!”