Syringe and sex: Nirlife Oneuse disposable syringes ads

How do you spice up a disposable syringe ad?

This set of three ads by DDB Mudra for Nirma’s healthcare division Nirlife takes a shot in that direction. To inject the point that non-disposable syringes are the second biggest cause of HIV infections after unprotected sex, the ads bring one of the most popular characters from sexual roleplay fantasy – the naughty nurse – in three different sex positions.

Non-disposable syringes are the second biggest cause of HIV. Nirlife Oneuse disposable syringes.

Non-disposable syringes are the second biggest cause of HIV. Nirlife Oneuse disposable syringes.

Non-disposable syringes are the second biggest cause of HIV. Nirlife Oneuse disposable syringes.
(Source: Ads of the World)

A comment on Ads of the World said that the ads seemed inspired from a series of three ads by M&C Saatchi to promote the .XXX domain. Inspired or original? You decide.