How do you spice up a disposable syringe ad?
This set of three ads by DDB Mudra for Nirma’s healthcare division Nirlife takes a shot in that direction. To inject the point that non-disposable syringes are the second biggest cause of HIV infections after unprotected sex, the ads bring one of the most popular characters from sexual roleplay fantasy – the naughty nurse – in three different sex positions.
(Source: Ads of the World)
A comment on Ads of the World said that the ads seemed inspired from a series of three ads by M&C Saatchi to promote the .XXX domain. Inspired or original? You decide.