Sunny Leone has successfully transited from mainstream pornography to mainstream Bollywood celebrityhood. With films and product endorsements, this Punjabi kudi has her face (well, more than that) plastered on walls (film posters), medical stores (Manforce condom ads) and now also at your neighbourhood panwallah’s.

Sunny Leone is the brand ambassador for Viiking Ventures’ XXX brand (with a brand called triple-X, I assume Sunny would have been the first name on their minds) that includes an energy drink, snus tobacco (filter khaini) and an energy mix (whatever that is).

Sunny Leone in Viiking XXX energy mix surrogate ad
यह XXX का झटका है बेबी, जस्ट एन्जॉय… सनी लियॉन. Viiking XXX एनर्जी मिक्स (This is the XXX jolt baby, just enjoy… Sunny Leone)

This ad is for Viiking XXX energy mix, but I couldn’t locate the product on the company’s brand list, therefore the assumption is that the energy mix is a surrogate cover to advertise for the tobacco, because of the restrictions on tobacco advertising in India. Also the packaging of both the products are almost identical.

And in case you are wondering what does the three Xs stand for, it’s Xperience, Xtreme, Xcitement.