Daily Archives: September 9, 2011

Molten gold, Rs 28: The ad that got Calcutta curious

The Indian lust for gold can never be quenched. Gold prices had recently crossed Rs 29,000 for 10 grams. Even at Rs 3,175 back in 1988 gold topped the desire list (maybe along with imported Japanese electronics). An innovative advertiser in Calcutta added curiosity to the desire to come up with an appealing campaign. For [Read more]