Daily Archives: September 10, 2011

Wills Filter: Made for each other

This was perhaps the most noticed (and the longest running) of all the ads in Hindustan Thompson Associates’ (HTA) ‘Made for each other’ series for Wills Filter cigarettes. This ad is a scan from the April 1989 issue of The Calcutta Skyline. Made for each other Wills Filter set the filter trend in cigarettes long [Read more]