In this campaign – actually a surrogate beer ad masquerading as a pseudo public service advertisement – for Haywards 5000 Soda, Bollywood star Sanjay Dutt hits out at metrosexuals. And urges Indian men to be more “manly.”
Haywards 5000 has initiated a Mard Bachao Andolan, that seeks to rescue Indian manliness from the clutches of waxed eyebrows, manicures and facials. I wish them success.
Interestingly Sanjay Dutt himself has been spotted with a shaven chest.
By the way, Haywards 5000 happens to be my favourite beer.
Note: This andolan for bachoing men is not to confused with the activities of the Man Cell and similar organisations.