Open has come up with video commercials to promote the magazine. The theme of the ads is nothing new. We have seen a number of ads that use images of famous people (or incidents) with some messages in text with an underlying theme.
But the first time such ads are interesting to watch and also much cheaper to produce.
It’s an international Who’s Who list: Mother Teresa, Bill Gates, John Lenon, Mahatma Gandhi, Vincent van Gogh, Martin Luther King, Jr., Lance Armstrong, Barack Obama, AR Rahman, Princess Diana, Albert Einstein, Sachin Tendulkar, Dhirubhai Ambani and Oscar Pistorius.
The punchline “are you Open?” sounds like a not-so-effective pick-up line. Thankfully it isn’t “do you Open?”