Narendra Modi rakhi

The image of Narendra Modi continues to seep into our everyday lives, not only from the media but also from regular objects around us. Almost a decade after the present Prime Minister and then Chief Minister of Gujarat’s face was featured on condom packets distributed by the state government, Modi’s likeness is now also appearing on things that are much more sanskari.

Yet another Modi merchandise. Presenting the Narendra Modi rakhi. Rs 20 only.

Discovered this in the neighbourhood market while accompanying the Chaiwali to her rakhi shopping. Glum Modis were waving at me in the company of guitar-strumming Ganesha rakhis. Picked one for Rs 20. The PM should be pleased as these appear to be made in India.

Narendra Modi rakhi

In all likelihood this is only one of the many variants of the Modi rakhis available this season.

Not sure how popular these would be this Raksha Bandhan. But I would surely like to be there when a ‘bhakt’ behan ties this to the wrist of her ‘sickular’ bhai.