The Ministry of Tourism has roped in Aamir Khan as the brand ambassador for the Incredible India campaign.
Aamir in his role has appeared in two TVCs that are supposed to be aired from today.
In one of the ads Aamir takes a some touts, harassing a couple of female foreign tourists, to task and in the other he teaches a lesson to a lovelorn couple out to etch their love on a monument’s wall.
The commercials have been directed by Rakyesh Om Prakash Mehra (who is also an ad filmmaker) and the script is by Prasoon Joshi (an adman too).
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