Tata Sky Plus - Ek Ruka Hua FaislaTata Sky Plus has released a new viral ad titled Ek Ruka Hua Faisla. But it has nothing to do with the intriguing 1986 movie, instead draws the cast and the dialogue from the 1993 dhai kilo ka film – Damini.

The weight of Govind’s (Sunny Deol’s character in the movie) arm is established right in the beginning. But the jhatkas of Indrajit Chadda’s (Amrish Puri) hair/wig are missing. And Damini literally weeps buckets of tears. See for yourself:

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While you are here, don’t forget to visit this website – AdultDost.com (If you haven’t already. Do not worry, it’s totally safe for work. Though my boss got a scare when I first showed it to him in front of the whole office).

And Asin’s new Tata Sky ads have already started airing. But they are meant for the southern India market. I’ve seen four ads and though I couldn’t understand the language they seemed humourous. She was indeed a little over the top in the overrated Hindi Ghajini.

Most people I know are happy that Taare Zameen Par didn’t make it to the Oscar nominations. They just couldn’t take any more of Aamir Khan, and neither can I.

And the other day Yash Raj Films released full page ads in newspapers proclaiming that their latest film Rab Ne Bana Di Jodi is “the highest grossing film ever of Yash Raj Films”. Do they seriously expect us to believe that a less than lukewarm production like Rab Ne… has actually bettered Dilwale Dulhania Le Jayenge. No way!

Nowadays there seems to be a trend of inflating earnings and declaring movies hits even if people who actually go to watch the movie do not have many others in the theatre for company. Another trick to gain a little more mileage.

Slumdog Millionaire, another overrated movie, has actually done itself some serious harm by releasing so late in India (it’s releasing even later in many countries). With the hype around the movie increasing, people who would have otherwise purchased tickets to go to the theatres are watching pirated copies. And since the ones leaked are DVD screeners, there are even more takers. It is already one of the most popular on the torrent network and other video sharing and online storage sites are already displaying millions of views/downloads. And people are gleefully passing it on.

I wonder why don’t producers try for almost simultaneous releases?

Though I’m glad that AR Rahman got the Golden Globe, it is necessary to emphasise that Rahman’s music in Slumdog… comes nowhere close to what he is capable of. Though the award is big, the music will stand small in his oeuvre.

Related posts:

· Aamir and the lovely Gul in Tata Sky Plus Ad
· Falling in love with Dilwale Dulhaniya Le Jayenge