The Seven Deadly Sins, in a way, summarises a day in the life of the Chaiwallah. And they sound so much more appealing in Latin: luxuria (lust), gula (gluttony), avaritia (greed), acedia (sloth), ira (wrath), invidia (envy) and superbia (pride).
Envy – Be thy neighbour’s envy
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Gluttony – Bite more than you can chew
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Greed – Want more than you shall need
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Lust – Leave a lusting impression
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Pride – Narcissism be thy religion
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Sloth – Thou shall love inertia
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Wrath – Thou shall not hold back thy fury
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And in case you haven’t noticed, there is an apple (partially eaten) in each of them. Apple – the original sin.
A couple of other Seven Sins ads from other countries:
Seven Sins on five floors
Harvey Nicols Beauty
(Harvey Nicols is an upmarket department store chain)
The Seven Deadly Sins
Seven special programmes to lead you astray
13ème Rue
The Crime Channel
(13ème Rue is a French cable channel)
Algida Magnum 7 Sins
The language might be different, but we get the meaning. Magnum had also released individual ads focussing on each of the Seven Deadly Sins.
(Algida is Wall’s, the ice-cream manufacturer, in Italy)
And if these ads have tickled your inner sinner and now you want delve deeper. Here’s, for you, Frederick Rogers’ 1907 book The Seven Deadly Sins:
An apple a day keeps the doctor away – old saying
:))
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