The Seven Deadly Sins, in a way, summarises a day in the life of the Chaiwallah. And they sound so much more appealing in Latin: luxuria (lust), gula (gluttony), avaritia (greed), acedia (sloth), ira (wrath), invidia (envy) and superbia (pride).
And in case you haven’t noticed, there is an apple (partially eaten) in each of them. Apple – the original sin.
A couple of other Seven Sins ads from other countries:
(Harvey Nicols is an upmarket department store chain)
(13ème Rue is a French cable channel)
Algida Magnum 7 Sins
The language might be different, but we get the meaning. Magnum had also released individual ads focussing on each of the Seven Deadly Sins.
(Algida is Wall’s, the ice-cream manufacturer, in Italy)
And if these ads have tickled your inner sinner and now you want delve deeper. Here’s, for you, Frederick Rogers’ 1907 book The Seven Deadly Sins: