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Prem Pujari Actress Zaheeda in Lux Ad

Though her face seems familiar, the name didn’t exactly ring a bell. Zaheeda Hussain (also spelt Zahida) appeared in only a handful of Bollywood films, of which two were opposite Dev Anand – Prem Pujari (1970) and Gambler (1971). She also happens to be the niece of Nargis Dutt.

According to her bio on IMDB, she married Kesri Nandan Sahay and has two sons.

What seems unusual (to me) about this Lux ad (from early 1970s) that Lux is known to have established actresses (and also an actor) as the face in their ads. Zaheeda was at best a starlet and never actually made it to the big league.

Zaheeda in Lux ad

Have you heard what beautiful filmstars everywhere are saying about pure, mild Lux?
Listen to Film Star Zaheeda
'Pure, creamy Lux gives me my satin-smooth complexion.'
You too are a star to someone - let Lux care for your complexion.
Lux White.