On June 24 ended the inaugural season of Vintage Indian Advertisements on Cutting the Chai, featuring 61 print ads in a dozen instalments. Today begins Season Two. The last season was sourced from Indrajal Comics, the ads in this one adorned the pages of Reader’s Digest, scrounged from Shillong’s popular second-hand bookseller Barua & Sons at Thana Road, trunks and cartons in my Shillong home and Delhi’s Daryaganj Sunday market. This season is expected to last longer. Will try to post a few ads daily; or at worst every other day.
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Fiat – The Premier Automobiles Ltd.
Lux (Nanda – Star of Teen Devian)
Gold Coin – Real Apple Juice (Dyer Meakin Breweries Ltd)
Ads from November 1965
PS: Dwaipayan was a great help during the Shillong leg of the collection effort.