After chocolates, chawanprash, clothings, automobiles, televisions, paints, pens, banks and soft drinks it seemed that there were only two things which Amitabh Bachchan hadn’t endorsed – chaddis (underwear) and condoms. Now this Durex ad has vanquished for the Big B’s another of his unconquered realms.
Though the ad also doubles up as a promo for Cheeni Kum, it is also a condom ad (the definition isn’t stretched too far).
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The voice over says:
Around the world, love speaks one language.
Durex celebrates love with Cheeni Kum.