Internationally, United Colors of Benetton has become synonymous with shock advertising. Indian advertising may be provocative at times, but it is rarely shocking (the Centre Shock ads don’t count). But then it is not an altogether unknown genre here.
Here are some ads that might be shocking (or offending) to some readers at the first read, but then read the complete message. No images or pictorial depiction, just plain words.
[Some readers might find the content offensive. Read further at your own discretion]
Gone to bed with men, women and children.
House of used books
#84/6, Opp. Amoeba, Church Street, Bangalore – 1.
Visit us at www.blossombookhouse.com
Agency: Mudra Communication
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