This seems to be use for quite some time, but caught my attention only this morning. The ‘new’ measurement of camera resolution – the lacpixel/lakhpixel.
If you are wondering what it is, here’s the explanation:
10 lakh/lac = 1 million
1 megapixel = 1 million pixels
10 lacpixel/lakhpixel = 1 megapixel
For a layman the bigger the number, the better it is (remember the PMPO days). So a 1.3 megapixel camera would directly translate into an ‘appealing’ 13.0 lacpixel camera. 13 > 1.3. So the selling chances are higher.
Next we might see some hazarpixel cameras too.
Thankfully didn’t yet notice any of the major manufacturers resort to this gimmick.