Acoustic branding at its best. Wherever we hear that distinctive “Ting ting ti-ting,” we invariably think Britannia. Louis Banks, the man who created it, says, “Well, I always say that on my tombstone they should put that four note signature I wrote for Britannia – you know, ‘ting ting ti-ting‘!”
If you need a ting ting ti-ting of your own, follow the following links to download or listen (you might also use it as a ringtone). It would help if you buy a packet of Tiger Biscuits too. For two reasons, indirect royalty payment and in celebration of Dada’s return to the team (the Bong in me just couldn’t help it).
Britannia ads have never been something to go gaga about. Anyway if you happen to be interested, a dozen-and-two TVCs can be found here. And Jazz-man Louis’ site has three full-version songs available for free download. Help yourselves.