Acoustic branding at its best. Wherever we hear that distinctive “Ting ting ti-ting,” we invariably think Britannia. Louis Banks, the man who created it, says, “Well, I always say that on my tombstone they should put that four note signature I wrote for Britannia – you know, ‘ting ting ti-ting‘!”

If you need a ting ting ti-ting of your own, follow the following links to download or listen (you might also use it as a ringtone). It would help if you buy a packet of Tiger Biscuits too. For two reasons, indirect royalty payment and in celebration of Dada’s return to the team (the Bong in me just couldn’t help it).

* MP3 version [MP3 17.5 KB 00:00:01 128kbps Mono 44 kHz]
* MIDI version [MIDI 268 bytes 00:00:01]

Britannia ads have never been something to go gaga about. Anyway if you happen to be interested, a dozen-and-two TVCs can be found here. And Jazz-man Louis’ site has three full-version songs available for free download. Help yourselves.

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