This is the best in Radio Mirchi’s Mirchi sunnewale always khush campaign. Simple concept, beautiful execution, high recall value.

Man working inside a sewage pipe, singing on the top of his voice.

Yeh suhana mausam, yeh khula aasmaan, kho gaye hum yaahan, haye, kho gaye hum yaahan…

A passerby (obviously a babu in a safari suit) inquisitively looks inside the manhole.

The contrast – of the working environment and the song the man’s singing – is enhanced by the top of voice rendition. Our manhole singer might just make it to the next talent hunt on TV (but he’ll face stiff competition from me).

This ad will also make a wonderful ringtone for your mobile or even a caller tone.


Download [MP3 156 KB 00:00:19 64kbps Mono 64 kHz]
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