This surrogate advertisement for AC Black Whisky (displayed product was AC Black Apple Juice) had stirred up a bit of controversy in the early 2000s. The TVC was subsequently taken off air.
A man takes a sip of Aristocrat Black Apple Juice/Whisky and looks at an attractive woman on the other side of the room, and her neckline gets lower and diminishes with every sip.
As he sips for the kill, he finds his shirt open. The woman is also playing the same game. The tagline says, Kucch Bhi Ho Sakta Hai (Anything is possible).
The agency is JointArms Communication and the company Jagatjit Industries Limited.
Another memorable ad from the AC Black Series was one where a waitress is collecting empty glasses and a man and a woman place their ‘AC Black Apple Juice’ glasses on the tray side by side. And while the waitress carries away the tray, the glasses collide and so do the man and woman. As the glasses sway, the two begin to dance. And when the waitress turns on the tap to wash the glasses, it starts to rain. The rain dance continues as the glasses get washed and finally when the glasses are placed side by side to dry, the couple freeze in their dance posture.