Advertising, Bollywood, Print Ads, Vintage Indian Ads

Salman Khan in his 20s in a 1980s ad for Hero Honda CD100

The Salman Khan in this advertisement for Hero Honda CD100 is about 25 years younger than the superstar Salman of today and precedes his blockbuster debut in a lead role in Maine Pyar Kiya.

Before entering his destined world of movies, @beingsalmankhan dabbled for a while in the world of modelling. This is one of his ads that I still remember (The character Salman is playing this this ad is called Bunty). Unfortunately, it isn’t the complete ad. The left part is missing and I am unable to locate that (if anyone has access to the full version, do let me know).

Salman Khan in his 20s in a 1980s ad for Hero Honda CD100

The Hero Honda CD100

…the toughest of terrains just to prove a point to the other person.

Like looks Sunny insists that his red bike is the finest looking bike in town. Bunty feels his Hero Honda easily commands more attention (expecially with the girls in his colony).

But we cant really blame the two. It is so easy to be fiercely proud of your Hero Honda that you’d never let another bike steal the show – even of the other bike is also a Hero Honda CD 100 – What a bike!

Hero Honda
Fill it. Shut it. Forget it.

Among the three big Khans, Aamir Khan appeared in an ad for Hero Puch, Salman for the CD100. It seems that it is only the king of Bollywood brand ambassadors Shah Rukh Khan who hasn’t helped sell any bikes. Suhel Banerjee (@suhel) points out that Shah Rukh Khan did appear in Hero Puch commercials. (Evidence that age has started to play tricks with my memory).

So there’s a connection between the Khan triumvirate and two-wheelers.

Even Sachin Tendulkar endorsed the Bajaj Sunny.

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Cutting the CHai - Default featured image
Advertising, Bollywood, Print Ads, Vintage Indian Ads

Aamir Khan Rides the Hero Puch

You may remember Aamir Khan riding a Hero Puch on the roads of Delhi in the 1999 film Sarfarosh (it’s somewhat unrelated that I couldn’t just keep my eyes off Sonali Bendre to be able to look at anything else). And also that Aamir was  the brand ambassador for the popular 65cc bikes from Hero Puch.

Just in case you don’t, here’s the ad:

Aamir Khan in ad for Hero Puch mopeds

Aamir Khan in Hero Puch advertisement #0001

“Now you’ve got the power!” – Aamir Khan
“You don’t have to be big to pack a powerful punch, do you? Take a look at the latest performers on the scene – you’ve got the picture!
Look at the Hero Puch for one.
Would you believe more than 4 BHP coming from a 65cc engine?
That’s power. Power to haul up steep inclines. Power for the fast lane. At a clipping 67 kph, with just two gears!
But there is more power to the Hero Puch.
Power to brake to sure-stopping safety. Always.
And power to make heads turn. Thannks to beautiful Porche styling.
All made possible by the world’s largest spender on automotive research – Steyr-Daimler-Puch of Austria.
The power of the Hero Puch. Power that’s born of the world’s latest technologies.
Power of a new generation.”

Hero Puch CDI 65
A Porche design
65 cc 4.15 BHP Electronic ignition 2 gears Kick start 67 kph 91 kpl (ARAI results, under ideal conditions)

Agency: Hindustan Thompson Associates (HTA)

Now I know why they chose Aamir. The copy has a clue: “You don’t have to be big to pack a powerful punch, do you? Take a look at the latest performers on the scene – you’ve got the picture!”

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