Maggi noodles missing from Nestle’s 100 years in India video; Maggi explains why

Nestle India 100 years in India video

(Post updated to include response from Maggi India) Nestlé is gradually attempting to make amends after the big Maggi noodles controversy that hit both its brand image and stock prices hard. As part of its brand revival strategy Nestlé India has released a minute-and-a-half long video that essentially wants to deliver the message that Nestle [Read more]

‘Who is Aamir Khan?’ asked an ad ahead of ‘Qayamat Se Qayamat Tak’ release

'Who is Aamir Khan?' asked an ad prior to 'Qayamat Se Qayamat Tak' release

Aamir Khan goes to great lengths to promote his films. This trend might have very well started 25 years ago when a teaser campaign prior to the announcement of Qayamat Se Qayamat Tak (1988) caught the interest of many. Qayamat se Qayamat Tak (QSQT) ran a teaser ad campaign to promote the film. It was [Read more]

Zeenat Aman and Mazhar Khan in Baba Zarda ads

Many on-screen enchantresses have not been lucky in love and the sex-symbol of the 1970s Zeenat Aman is no exception. After her relationship with Sanjay Khan left her with a damaged eye, Zeenat married the already-married and a decade younger Mazhar Khan in 1985. The couple had two sons, Azaan and Zahaan. But this relationship [Read more]

Ad from 1979: Look, that’s Rekha with a Lakme face

Apart from a few Lakme ads an the Lux ads, that is almost mandatory for any Bollywood actress of note to feature in, I haven’t seen the enigmatic Rekha in many other advertisements. Though I am quite sure, that given her popularity she would’ve appeared in a atleast a few more. At her peak in [Read more]

Salman Khan in his 20s in a 1980s ad for Hero Honda CD100

The Salman Khan in this advertisement for Hero Honda CD100 is about 25 years younger than the superstar Salman of today and precedes his blockbuster debut in a lead role in Maine Pyar Kiya. Before entering his destined world of movies, @beingsalmankhan dabbled for a while in the world of modelling. This is one of [Read more]

Rajesh Khanna and the Red Rose in Fabina Suitings & Shirtings ad

I doubt whether the proprietors of Fabina Textiles Pvt. Ltd. watched Rajesh Khanna’s 1980 psycho-thriller Red Rose before agreeing the sign on the fading superstar for the advertisement? There are some films so bad that they are just plain bad, and there are some films so bad they are hair-raisingly awesome. Somewhere in the large [Read more]

Watch: Helen, Queen of the Nautch Girls (and a Lux ad)

A 1973 31-minute documentary from Merchant Ivory Productions, directed and narrated by Anthony Korner on Bollywood greatest ‘item girl’ ever. It’s Helen’s 72nd birthday today. But before you head on to the video, a vintage Lux advertisement featuring Helen. YouTube playlist: Helen, Queen of the Nautch Girls Madhu Nair points out that the YouTube videos [Read more]

Sunil Gavaskar’s health plan and mix-up as a newborn

Sunil Gavaskar was paid Rs 2,000 for the first advertisement he appeared in. Though CK Nayudu and Farokh Engineer were the poineering Indian cricketers in the field of brand endorsement, it was the Little Master whom avdertisers sought with sustained regularity. Gavaskar endorsed a wide range of products, from Palmolive shaving cream to Forhan’s toothpaste [Read more]

Amul’s tribute to Steve Jobs

An Apple logo shaped candle and “Steve Jobs 1955-2011” written in white Apple chiclet keys. Amul, in a topical ad, pays tribute to the passing of Apple co-founder Steve Jobs. Back in August when Steve Jobs resigned as Apple CEO, the ad was, obviously, more lively and fun. “iGone” Apple loses its core! Amul iStore. [Read more]