Shock Value Advertising
Internationally, United Colors of Benetton has become synonymous with shock advertising. Indian advertising may be provocative at times, but it is rarely shocking (the Centre Shock ads don’t count). But…Continue Reading →
My school leaving certificate spells my name as Soumyadip Choudhury (সৌম্যদীপ চৌধুরী), some call me The Chaiwallah. I work and live in what is generally referred to as Delhi NCR (work in Noida, stay in Ghaziabad).A part of my work profile labels me as a journalist (of the Internet kind) and my areas of specialisation includes technology. The Internet is the primary area of personal and professional interest and I also build products for the Web. I am currently with Network18 as Technology Editor and Product Manager at IBNLive.com. In over nine years of employment, I have worked with HT Media, Career Launcher, The Times Group, NDTV and Network18 in various capacities. As a chronicler of popular culture via advertising, movies, photos and more, I maintain a popular blog, Cutting the Chai, since 2005. The blog also doubles up as a digital archive of India's popular culture.Have been hard-wired to everything tech since childhood, I have a penchant for making and repairing (and occasionally breaking) things. My wife and family suspect that I am secretly married to my laptop.Was born and brought up in Shillong and that is the place I still call home (in the physical world).
Internationally, United Colors of Benetton has become synonymous with shock advertising. Indian advertising may be provocative at times, but it is rarely shocking (the Centre Shock ads don’t count). But…Continue Reading →
I saw the hoarding last night while returning home from work. They also seem to have the ads on TV,…
TheLongestListOfTheLongestStuffAtTheLongestDomainNameAtLongLast.com (Now that’s a loooooong domain name) has put up a list of the first ever dot coms to be…
There are many who visit this blog only for the videos and are not interested in the letters I attempt to conjure up as words. To make their experience more…Continue Reading →
“Mummy bhook laagi (Mummy I’m hungry),” cries the kid. “Bus do minute (Just two minutes),” assures the loving mom. My…
Occasionally, when I’m alone (a rarity in this e-era) a thought comes to me. But I was unable to elucidate…
It seems that some of the effort that I’ve put in this blog might just become redundant. There’s a new website in town called Indibiz.tv that acts as an online…Continue Reading →
This is a kind of headline that is sure to grab a few eyeballs. Had I added a word scoop/exclusive…
This morning as I logged onto my work PC, I found that all the extensions/add-ons that I had installed had…
Children had trouble understanding what the hell Nirodh was…why all the rain and the singing and the pink umbrella. Grown up had trouble understanding it too, the population kept growing…Continue Reading →
There is art.There is Noise. But only we have perfected the art of noise. Some of the kost original works…
I didn’t yet post a post on the recent Tehelka sting (Still am working on it and it’ll be up…