Sholay 3D: The unofficial Google doodle
That film, that we have watched uncountable times, has been re-released in 3D. That I want to watch Sholay in a theatre has nothing to do with it being in…Continue Reading →
My school leaving certificate spells my name as Soumyadip Choudhury (সৌম্যদীপ চৌধুরী), some call me The Chaiwallah. I work and live in what is generally referred to as Delhi NCR (work in Noida, stay in Ghaziabad).A part of my work profile labels me as a journalist (of the Internet kind) and my areas of specialisation includes technology. The Internet is the primary area of personal and professional interest and I also build products for the Web. I am currently with Network18 as Technology Editor and Product Manager at IBNLive.com. In over nine years of employment, I have worked with HT Media, Career Launcher, The Times Group, NDTV and Network18 in various capacities. As a chronicler of popular culture via advertising, movies, photos and more, I maintain a popular blog, Cutting the Chai, since 2005. The blog also doubles up as a digital archive of India's popular culture.Have been hard-wired to everything tech since childhood, I have a penchant for making and repairing (and occasionally breaking) things. My wife and family suspect that I am secretly married to my laptop.Was born and brought up in Shillong and that is the place I still call home (in the physical world).
That film, that we have watched uncountable times, has been re-released in 3D. That I want to watch Sholay in a theatre has nothing to do with it being in…Continue Reading →

2014 is here and so is the 8th edition of Cutting the Chai Calendar. This year the calendar’s got a…

My bio on Twitter begins with “Internetaholic,” but the rehab treatment in the form of a two-year-old son has been very effective. These days much of my non-work (I work…Continue Reading →

“Don’t underestimate the power of a common man” How Congress’ 2004 Lok Sabha elections campaign slogan turned true in Delhi…
Google is diversifying, but their expanding ambit surely wouldn’t include pan masala. But that doesn’t mean that you cannot find…
Tampons don’t sell much in India. But as this advertisement indicates, that efforts to peddle the product to Indian women (apparently unsuccessfully) goes back to more than 55 years. Note…Continue Reading →

There was a time when Colgate was synonymous with toothpaste (and they also made hair oil). 1957 advertisement for Colgate…

The idea first came as a tweet last night and transformed into a comic this morning. The Union Minister for…
There are a lot of distractions while reading eBooks on the phone and Twitter is one. As I was swiping through the pages of Raju Bharatan’s A Journey Down Melody…Continue Reading →
Govind Nihalani faced threats from Hindu right-wing groups for making ‘Tamas’ (1987) and had to be given police protection.

Beauca front open bra advertisement from 1954.