ads from the 1980s

Moon Moon Sen in Cinthol toilet powder ad from 1986

Moon Moon Sen Cinthol poweder ad

Moon Moon Sen, to me, is more of a model than an actress. I recall seeing her more in print than on the screen. In fact, I have watched very few of her films (well, there are very few watchable Moon Moon Sen films). According to the (sometimes no-so-reliable) Wikipedia entry on her, “she notably [Read more]

Ad from 1982: Pan Parag with Jalal Agha and Kalpana Iyer (and why I can’t ever forget Jalal’s name)

Ad from 1982: Pan Parag with Jalal Agha and Kalpana Iyer

It has happened to the best of quizzards and I was far from being anywhere close to the best. The year was 2000 and the place – a packed auditorium in the south Assam town of Silchar hosting one of North East India’s most prestigious quiz fests – The North Eastern Regional Inter-College Invitation Quiz [Read more]

‘Who is Aamir Khan?’ asked an ad ahead of ‘Qayamat Se Qayamat Tak’ release

'Who is Aamir Khan?' asked an ad prior to 'Qayamat Se Qayamat Tak' release

Aamir Khan goes to great lengths to promote his films. This trend might have very well started 25 years ago when a teaser campaign prior to the announcement of Qayamat Se Qayamat Tak (1988) caught the interest of many. Qayamat se Qayamat Tak (QSQT) ran a teaser ad campaign to promote the film. It was [Read more]

Zeenat Aman and Mazhar Khan in Baba Zarda ads

Many on-screen enchantresses have not been lucky in love and the sex-symbol of the 1970s Zeenat Aman is no exception. After her relationship with Sanjay Khan left her with a damaged eye, Zeenat married the already-married and a decade younger Mazhar Khan in 1985. The couple had two sons, Azaan and Zahaan. But this relationship [Read more]

Salman Khan in his 20s in a 1980s ad for Hero Honda CD100

The Salman Khan in this advertisement for Hero Honda CD100 is about 25 years younger than the superstar Salman of today and precedes his blockbuster debut in a lead role in Maine Pyar Kiya. Before entering his destined world of movies, @beingsalmankhan dabbled for a while in the world of modelling. This is one of [Read more]

Mithun ‘Gunmaster G-9’ Chakraborty and Kitu ‘Svetlana’ Gidwani together in an ad

Very few actresses can the match the measure of elegance and sensuality that Kitu Gidwani has. I do not recall much of Trishna or Air hostess, that aired on Doordarshan in the early 1980s, but still remember that Svetlana Bannerjee of Swabhimaan (1995) gave my adolescent skin goosebumps. If I am not mistaken, Kitu Gidwani [Read more]

Rajesh Khanna and the Red Rose in Fabina Suitings & Shirtings ad

I doubt whether the proprietors of Fabina Textiles Pvt. Ltd. watched Rajesh Khanna’s 1980 psycho-thriller Red Rose before agreeing the sign on the fading superstar for the advertisement? There are some films so bad that they are just plain bad, and there are some films so bad they are hair-raisingly awesome. Somewhere in the large [Read more]

Sunil Gavaskar’s health plan and mix-up as a newborn

Sunil Gavaskar was paid Rs 2,000 for the first advertisement he appeared in. Though CK Nayudu and Farokh Engineer were the poineering Indian cricketers in the field of brand endorsement, it was the Little Master whom avdertisers sought with sustained regularity. Gavaskar endorsed a wide range of products, from Palmolive shaving cream to Forhan’s toothpaste [Read more]

Molten gold, Rs 28: The ad that got Calcutta curious

The Indian lust for gold can never be quenched. Gold prices had recently crossed Rs 29,000 for 10 grams. Even at Rs 3,175 back in 1988 gold topped the desire list (maybe along with imported Japanese electronics). An innovative advertiser in Calcutta added curiosity to the desire to come up with an appealing campaign. For [Read more]

Sunil and Rohan Gavaskar’s Brush with Forhan’s

Cutting the CHai - Default featured image

Abhishek Bachchan delivered a string of 17 flops before his first hit and then gradually rose up the ladder to be amongst the reigning stars of Bollywood. But cricket isn’t Bollywood. It’s much much more unforgiving. Even the great Sunil Gavaskar’s son couldn’t secure a place in the Indian Test side and till date played [Read more]


Cutting the CHai - Default featured image

Meghna Girohtra, from Bombay, has collected 243 vintage Indian print advertisements (on the last count) on Flickr. A collection which she intends to keep growing and wants to create an online archive of vintage ads. It does feel good to know that I’m not alone in my endeavour. Through my blog I’ve met many a [Read more]