The day BSA SLR helped Kapil Dev fly high
In the 1980s, Kapil Dev was India’s hottest cricket sensation. Leading India to win the World Cup immediately gave the Haryana Hurricane a label of greatness in the hearts and…Continue Reading →
My school leaving certificate spells my name as Soumyadip Choudhury (সৌম্যদীপ চৌধুরী), some call me The Chaiwallah. I work and live in what is generally referred to as Delhi NCR (work in Noida, stay in Ghaziabad).A part of my work profile labels me as a journalist (of the Internet kind) and my areas of specialisation includes technology. The Internet is the primary area of personal and professional interest and I also build products for the Web. I am currently with Network18 as Technology Editor and Product Manager at IBNLive.com. In over nine years of employment, I have worked with HT Media, Career Launcher, The Times Group, NDTV and Network18 in various capacities. As a chronicler of popular culture via advertising, movies, photos and more, I maintain a popular blog, Cutting the Chai, since 2005. The blog also doubles up as a digital archive of India's popular culture.Have been hard-wired to everything tech since childhood, I have a penchant for making and repairing (and occasionally breaking) things. My wife and family suspect that I am secretly married to my laptop.Was born and brought up in Shillong and that is the place I still call home (in the physical world).
In the 1980s, Kapil Dev was India’s hottest cricket sensation. Leading India to win the World Cup immediately gave the Haryana Hurricane a label of greatness in the hearts and…Continue Reading →

“Memories of dark-haired beauties,” is what a traveller to India will bring back, promises a 1970 advertisement for Air India.…

This is possibly from a time when a head full of ideals was more important than a head full of…
Yet another addition to the ever-growing Wills Filter/Wills Navy Cut advertisements on Cutting the Chai. This sample is 1969 vintage. Each Wills Filter/Wills Navy Cut ad has a couple enjoying…Continue Reading →

You may have seen the photos below elsewhere on the Internet, but it was on Cutting the Chai were they…

I am not an avid online shopper, but am slowly changing my purchasing priorities. While nothing can beat the experience…
This was perhaps the most noticed (and the longest running) of all the ads in Hindustan Thompson Associates’ (HTA) ‘Made for each other’ series for Wills Filter cigarettes. This ad…Continue Reading →

The Indian lust for gold can never be quenched. Gold prices had recently crossed Rs 29,000 for 10 grams. Even…

I had this plot of online real estate for many years, that was used only as an address for letters…
Perhaps bugged by incessant queries from lost people a roadside tyre puncture repair shop near the L Block Market, Sector 11, Noida has put up a board that says, “रास्ता…Continue Reading →

Second-best, as his best was in Masoom (1983). Maybe growing up and stopping the Nutramul intake had an adverse effect…

We find these misspellings all over the country and beyond. This from outside a temple in Ujjain, Madhya Pradesh. Also…